Pet foods that are manufactured under the highest quality standards from safe and wholesome ingredients.   With our foods your pets satisfaction is guaranteed!


Accessories for your pet including holistic supplements/medicines, pet cleanup and litter supplies, beds, toys, safe chews, leashes, collars, grooming supplies and we will special order for you if we can find it!

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Creative Marketing Does NOT Make a Healthy/Nutritious Pet Food!

The makers of Beneful have made some minor changes and launched a new marketing campaign:


Raw meat is allowed to be added to the ingredient panel in it’s wet weight.    So by weight it frequently can occupy the first place on the ingredient panel.   However, once included the product dries down in processing and falls way down the list.    Looks like the rest of the ingredients look pretty much like they used to:


So even though they now include a little bit of meat in the diet you will find  an ingredient list that includes whole corn, chicken by-product meal, whole grain wheat, corn gluten meal, beef tallow, soybean meal, poultry by-product meal and my favorite…..egg and chicken flavor.     So grain and grain by-products still constitute the majority of the dry product composition.

It’s all about marketing to these folks.



Fax:  877-898-2416

2005 S. Ankeny Blvd. Suite 200

Ankeny, IA 50023

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Wholesome Pet Essentials is a pet supply, nutrition and grooming store located in Ankeny, Iowa. We feature a holistic approach to pet care with personalized service. We select manufacturers that use only safe and wholesome ingredients. Their products are manufactured under the highest quality standards and are the safest nature can provide. We use them for our own pets!

We are a family owned independent business!

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