We are going to talk a bit about protein and try to keep it brief and to the point. Protein is the number one key body building block in the guaranteed analysis panel of your pet food label for a reason. As a key macro nutrient dietary protein is essential for the growth and maintenance […]
The Truth is in the Label! Here are labels from two major brands of dog food. For this Fromm diet note that chicken is listed first (that is by wet weight) and the largest ingredient in the diet is chicken meal. By definition chicken meal is made of only chicken muscle tissue. Brown rice is […]
All puppies have different personalities, social skills, and learning abilities thus training “rules” don’t necessarily apply in every case. However, in general we believe the best method to house train a puppy is to “crate-train” them. Puppies have a “den” instinct and do not eliminate in the crate Puppies are safe in the crate and […]
We get questions frequently about feeding puppies. Feeding your new puppy is really quite simple…In general, a measured amount of high quality food at regular intervals will best serve your puppy’s nutritional needs as well as your housetraining effort! This also helps you to know your pet’s appetite and reinforces bonding with your puppy. A […]
In 2018 and 2019 we were inundated with the media reports that the FDA had issued a public alert regarding the feeding of grain free diets to dogs. Some veterinarians had put together anecdotal evidence linking the feeding of grain-free diets and dilated cardiomyopathy (DCM). You probably won’t hear it on any news outlets now […]
Fromm Family Foods: 50,000 Foxes Can’t Be Wrong Fromm Family Foods has its origins in 1904, when the Fromm family began a company in Wisconsin that offered a variety of products and services. Then in the 1940s, Fromm began looking into producing dog food, inventing the first granular dog food. By 1949, Fromm began manufacturing Fromm […]
What is really safe for your pets to use as an ice melter compound? The experts recommend avoiding products containing chloride salts, urea (can cause vomiting and diarrhea in pets), ethylene glycol (deadly to pets), and propylene glyclol (potentially damaging to red blood cells in cats). We carry Safe Paw. This product has an unlimited […]
We now have the “Challenger” line from Nulo in stock. If you are looking for a HIGH protein, low carb, no traditional grains and NO vegetable proteins (lentils, potatoes, etc) these diets might be for your dog! Comparable in nutrition to many Orijen or Acana formulas. 5 new formulas now available!
Dog Nutrition for a Healthy CoatCheck your dog’s coat…is it smooth and silky with lustrous fur? Or rough and brittle with dry flaky skin under? Dogs are a pleasure to pet, especially when they’re blessed with healthy skin and lustrous fur. But some dogs are plagued with itchy, flaking skin and lackluster coats. What can […]
Some of our customers have been telling us their pet health care providers are saying the only safe foods are the ones they are selling. Here is some history on those ‘safe’ foods: Purina…. An FDA investigation in 2013 found “above the allowable level” of cyanuric acid and melamine in one of their lines of […]
Wholesome Pet Essentials is a pet supply, nutrition and grooming store located in Ankeny, Iowa. We feature a holistic approach to pet care with personalized service. We select manufacturers that use only safe and wholesome ingredients. Their products are manufactured under the highest quality standards and are the safest nature can provide. We use them for our own pets!
2005 S. Ankeny Blvd. Suite 200
(515)289-2006