We frequently point out that we are a local family-owned independent business. But what does that mean for you? Perhaps a less obvious consideration is that we are personally invested in the goods and services we offer for you furry friend. There is no ROI “test” by a corporate buyer to determine if a good […]
If you’ve ever been associated with someone with allergies, you know it can be a very confusing topic and diagnosis and treatment can be extremely frustrating. Naturally it is even more so with your pet since they can’t verbally describe symptoms (or relief) to you. Allergy testing done by veterinarians can be highly effective in […]
The first ingredient is meat. Is it? Pet food manufacturers are required to list ingredients on the bag in order decreasing by weight. However, raw meat ingredients are listed as WET weight while everything else is on an “as fed” basis (usually 10% moisture). So the first ingredient may not be the largest ingredient by […]
We are going to talk a bit about protein and try to keep it brief and to the point. Protein is the number one key body building block in the guaranteed analysis panel of your pet food label for a reason. As a key macro nutrient dietary protein is essential for the growth and maintenance […]
All puppies have different personalities, social skills, and learning abilities thus training “rules” don’t necessarily apply in every case. However, in general we believe the best method to house train a puppy is to “crate-train” them. Puppies have a “den” instinct and do not eliminate in the crate Puppies are safe in the crate and […]
We get questions frequently about feeding puppies. Feeding your new puppy is really quite simple…In general, a measured amount of high quality food at regular intervals will best serve your puppy’s nutritional needs as well as your housetraining effort! This also helps you to know your pet’s appetite and reinforces bonding with your puppy. A […]
In 2018 and 2019 we were inundated with the media reports that the FDA had issued a public alert regarding the feeding of grain free diets to dogs. Some veterinarians had put together anecdotal evidence linking the feeding of grain-free diets and dilated cardiomyopathy (DCM). You probably won’t hear it on any news outlets now […]
Fromm Family Foods: 50,000 Foxes Can’t Be Wrong Fromm Family Foods has its origins in 1904, when the Fromm family began a company in Wisconsin that offered a variety of products and services. Then in the 1940s, Fromm began looking into producing dog food, inventing the first granular dog food. By 1949, Fromm began manufacturing Fromm […]
You may be needing this SOON! What is really safe for your pets to use as an ice melter compound? The experts recommend avoiding products containing chloride salts, urea (can cause vomiting and diarrhea in pets), ethylene glycol (deadly to pets), and propylene glyclol (potentially damaging to red blood cells in cats). We carry Safe […]
We now have the “Challenger” line from Nulo in stock. If you are looking for a HIGH protein, low carb, no traditional grains and NO vegetable proteins (lentils, potatoes, etc) these diets might be for your dog! Comparable in nutrition to many Orijen or Acana formulas. 5 new formulas now available!
Wholesome Pet Essentials is a pet supply, nutrition and grooming store located in Ankeny, Iowa. We feature a holistic approach to pet care with personalized service. We select manufacturers that use only safe and wholesome ingredients. Their products are manufactured under the highest quality standards and are the safest nature can provide. We use them for our own pets!
2005 S. Ankeny Blvd. Suite 200
(515)289-2006