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Celebrate Earthweek….Plant Trees with Earthborn Holistic

by April 21, 2015

UPCs for Trees

You can build forests around the world and help reduce harmful greenhouse gases when you participate in the Earthborn Holistic®UPCs for Trees program.

While most greenhouse gases are essential for maintaining our earth’s temperature, too much greenhouse gas can damage our climate. Planting a tree is a simple way to help remove excesses of the most common greenhouse gas, carbon dioxide (CO2 ), from the environment. That’s because in its lifetime, a typical tree can absorb nearly a ton of CO2.

Send in your Earthborn Holistic® UPCs and we’ll have a tree planted. It takes only 1 UPC from a 28 lb. dog bag, 2 UPCs from 14 lb. dog bags, 3 UPCs from 5 lb. dog bags or 4 UPCs – 7.5 oz. EarthBites Treats = 1 Tree or 1 UPC from a 14 lb. cat bag or 2 UPCs from 5 lb. cat bags to plant a tree.

  1. Purchase any Earthborn Holistic® product.
  2. Collect the UPC codes from the Earthborn Holistic® product package.
  3. Mail in the UPC codes.
    Earthborn Holistic® Natural Food for Dogs
    P.O. Box 972958
    Dept. 100
    El Paso, TX 79997

Then sit back and we’ll do the rest! We’ll have trees planted in areas that have been affected by deforestation. Check out the Tree Locatorto see where trees are being planted now. Imagine the impact we can make by working together through UPCs for Trees.

Love Your Dog. Love Your Planet.

What’s With this “Holistic” thing?

by April 20, 2015

The “holistic” word gets batted around a lot these days in the pet care world.    There is no “scientific” or “legal” definition of the term particularly as it relates to pet nutrition.   Several of the brands we carry do indeed use it in their names.    Holistic of course generally means “of the whole” or focused on the whole.    To us it means a few things of importance and in our opinion includes at the very least the following:    1.  The use of natural ingredients and no chemicals or artificial ingredients.   No antibiotics, hormones, pesticides, dyes, etc.     2.   Grain-free does not necessarily constitute a holistic diet and a holistic diet does not have to be grain-free.  3.  Fruits and vegetables contribute the lions share of non-protein supplementation and there are no  processed “parts” or by-products of the meat/rendering industry.   4.  The ingredients chosen are there to benefit the dog or cat….not to make for a least cost recipe to benefit the manufacturer’s profits…..(common among big box and grocery store brands.)    5.  Fruits and vegetables provide a wide range of natural antioxidant protection and vitamins and minerals.    6. Zero potentially harmful ingredients.     I would encourage you to visit the various websites of the brands we carry to learn about the natural/holistic ingredients that are used.    Their websites are all linked on our nutrition page.


Does “holistic” mean “organic”?   No.    We do carry several foods produced with 100% certified organic raised meat protein and fruits and vegetables.      Per the USDA Organic is a labeling term that indicates that the food or other agricultural product has been produced through approved methods that integrate cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity.  Synthetic fertilizers, sewage sludge, irradiation, and genetic engineering may not be used.

Categories of USDA-Certified Organic Foods 
Label statement and USDA requirements for organic certification of human foods*

100% Organic
Can be labeled “100% organic” and display a Certified Organic seal on the front of the package.

Must be 95% to 99% organic ingredients; can display the Certified Organic seal on the front of the package.

Made with Organic Ingredients
Must be 70% to 94% organic, can say “made with organic ingredients” and can list up to three such ingredients on the front, but cannot display the organic seal anywhere on the package.

Less than 70% Organic
Can list organic ingredients on the information panel, but cannot use the word “organic” on the front of the package or display the organic seal.
Source: USDA National Organic Program



Who Makes Your Dog Food?

by April 14, 2015

Some of you that have been in our store may wonder why we have signs up identifying who makes the dog and cat food we are offering to you.    That is important to us and we think it is important to you.    We are concerned about the integrity of the manufacturing process and quality control which stems back to multiple recalls by several brands all manufactured by one contract (co-packer) producer.    Here is a story from The Whole Dog Journal about that very subject:

Who Makes Your Dog Food?

While today many pet professionals are aware that the company that owns and sells the brand they feed may not actually be manufacturing the food, many dog owners do not. A substantial number of companies “co-pack” their foods, which means that the pet food company gives their formulation (recipe) to a manufacturing company that produces, bags, labels and ships their food. The manufacturer mixes ingredients according to the specified formulations and produces a wide variety of pet foods that are sold under different brand names. So while you may think that P&G or Nestle Purina make the food you feed your dog, in some cases the company that actually puts together the final product is a business you have never heard of such as Ohio Pet Food, CJ Foods and Simmons – none of which would qualify as household names.

This process becomes even more convoluted when one considers that, like many consumer goods today, the supply chain of ingredients may be outsourced to several different middleman companies (consider the sequence from the 2007 disaster – Chinese supplier to ChemNautra to Menu to Pet Food Brands). In addition, pet food companies also may contract food production to several different factories, some of which are located in the US, while others are not. One of the reasons that the Menu Foods recall was so extensive was that Menu Foods specialized in producing wet (canned) products. While many of the large pet food companies own and operate their own dry food factories, there are only a handful of factories that operate as canneries and produce wet pet food. As a result, many companies, including the large corporations, contract the manufacture of their wet foods to another company, typically referred to as a co-packer. Another example is chicken treats, many of which, until the 2012 recall anyway, were completely sourced and produced in China.


Excerpted from “Dog Food Logic” by Linda P. Case, MS

WPE Offers Raw Frozen Goat Milk from Primal

by April 14, 2015

Raw Goat MilkBookmark and Share

Ingredients: Raw Goat Milk, Dried Lactobacillus lactis fermentation product, Dried Lactobacillus acidophilus fermentation product, Dried Enterococcus faecium fermentation product, Inulin, Organic Turmeric (color), Organic Ginger, Organic Cinnamon.

Raw Goat Milk Benefits:

Primal now offers an additional way to elevate your pet’s health with our raw goat milk. Raw goat milk can most easily be absorbed by a variety of mammals and is known as the universal milk, as it contains vitamins, minerals, electrolytes, trace elements, enzymes, protein, and fatty acids.

Free-range goats are raised without antibiotics or added hormones.
Gluten free.
All batches of raw goat milk are tested for pathogens prior to release for sale.
Appropriate for dogs and cats of all life stages.
Cinnamon – Antibacterial/antifungal can assist with arthritis and muscular inflammation in older animals.
Ginger – Digestive aid and natural antioxidant.
Turmeric – Natural anti-inflammatory, antioxidant, detoxifier and anti-cancer herb.
Lactobacillus acidophilus – Increases immune resistance against such harmful bacteria and fungi.
Lactobacillus lactis – Helps synthesize two key B vitamins (folate and riboflavin). Produces large amounts of lactic acid. May aid in treatment of Irritable Bowel Disease.
Enterococcus faecium – Provides important nutritional support in the event of diarrheal diseases.
Guaranteed Analysis:
Crude Protein (min) 4%
Crude Fat (min) 7%
Crude Fiber (max) 0.5%
Moisture (max) 79%
Additional Product Information:
Pet Wt: Serving: Pet Wt: Serving:
<20 lb. 2 oz. 60-80 lb. 8 oz.
20-40 lb. 4 oz. 80 lb. > 10 oz.
40-60 lb. 6 oz.


Now Featuring Orijen Tundra!!!!

by April 13, 2015


We now have a full line of Orijen products including the new TUNDRA!!!!!


That’s why ORIJEN TUNDRA features unmatched fresh meat inclusions (60%) including goat, venison, mutton and bison from northern prairie farms, rabbit and duck from the Canadian Shield, Arctic Char from pristine Yukon waters, and wild-caught cod from the cold Bering Sea — all, in richly nourishing WholePrey™ ratios to dramatically reduce the need for synthetic ingredients.

Loaded with richly-nourishing meat (80%) to maintain lean muscle mass, ORIJEN’s award-winning low-carbohydrate, low-glycemic foods support healthy blood sugars and peak conditioning in all dogs of all breeds and lifestyles.

Prepared with authentically fresh and local ingredients in our award-winning kitchens, ORIJEN is guaranteed to keep your dog happy, healthy and strong.

Grand Opening Prize Winners

by April 12, 2015

Here are the winners from yesterday’s Grand Opening drawings…Congratulations!! Stop by at your earliest convenience and claim your prize!!

Cat cube: Sydne A.
Rondelle pink bed: Karen S.
Dogger Jogger: Cindy H.
Small dog crate: Lisa C.
Maxx Bed: Rachel S.
Large dog beds: Jeremiah N. and Cathy L.
$15 gift certificate: Madi R.
Stella & Chewy’s basket: Kelli N.
Free groom with Cathy: Jody S.
Small white bed: Connie W.

Thank you to everyone for stopping in yesterday and participating in our Grand Opening celebration!

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