October News

Wholesome Pet Essentials
October 2016

Store Hours:
M-F 10:00 am-7:00 pm
Saturday 9:00am – 6:00pm
Sunday 11:00am- 5:00pm
Phone (515) 289-2006


What’s New:
Lots of new products are arriving on our shelves.
Outward Hound toys – multiple squeakers, bottle crunch
toys; new kitty litter boxes and mats; food dishes and
New treats are coming in weekly: Charlie Bear,
Fruitables for cats, Give Pet dog treats.
Spot Farms Pork Bacon is made from IOWA Pigs!
Come in and check out what’s new!
Mid Iowa Pet Expo – October 22-23, 2016
We will be attending the Mid Iowa Pet Expo, held at the
Varied Industries Building on the State Fair grounds in
DSM. All pets are welcome: dogs, cats, rabbits, pigs…
Bring the fur kids… We would love to see them
Come See The Wholesome Pet Essentials Crew!
We’ll have great deals and grooming demonstrations.


$1 off coupon available on the website
Saturday, October 22 10:00am-6:00pm
Sunday, October 23 10:00am-4:00pm
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Pet of the Month
NOVEMBER: to be announced
To enter your pet: email a
picture and a short bio to

Upcoming Dates:
October: 22-23rd -Mid Iowa
Pet Expo
October 30th- DMV, Abby’s
November 23rd- OPEN
regular hours
November 24th –
Thanksgiving: Store Closed


We are in search of
customers who have a story
to tell about how a product(s)
or service that has changed
there pets experience and
their health . Please email
tracy at



Grooming :
What makes our grooming different than others? Here at
WPE, our groomers deliver personalized services with a
gentle touch, one-on-one attention and we give you the
opportunity to speak directly to your pets groomer. We
only use the highest quality, all-natural options in our
grooming salon.
We care for you pet(s) as much as you do!
Rebook Discount! If you rebook your pet for their next
full groom when you checkout from the current
grooming session, we’ll apply a 10% grooming discount
on that next booking.
Don’t Forget to Schedule Your Holiday Grooms!
We are filling up fast for Thanksgiving and Christmas.
Call and Schedule Today: (515) 289-2006
We have appointments available 7 days a week!

Does your pet suffer from
allergies; food or
We have options for your
pet(s) for both environmental
and/or food allergies!
Stop in today with any
questions and we can help
you find a solution.
Self Serve:
Here at WPE, we offer a
self-serve pet wash station.
No appointment needed, stop
in any time with you
shedding or dirty dog. We
supply towels, a basic
shampoo, and a dryer for you
use. All for just $15.
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Creative Marketing Does NOT Make a Healthy/Nutritious Pet Food!

The makers of Beneful have made some minor changes and launched a new marketing campaign:












Raw meat is allowed to be added to the ingredient panel in it’s wet weight.    So by weight it frequently can occupy the first place on the ingredient panel.   However, once included the product dries down in processing and falls way down the list.    Looks like the rest of the ingredients look pretty much like they used to:











So even though they now include a little bit of meat in the diet you will find  an ingredient list that includes whole corn, chicken by-product meal, whole grain wheat, corn gluten meal, beef tallow, soybean meal, poultry by-product meal and my favorite…..egg and chicken flavor.     So grain and grain by-products still constitute the majority of the dry product composition.

It’s all about marketing to these folks.



Tips for fall pet health!

 Excerpted from the Pet Health Network

#1. Watch out for ticks in fall
Just because fall is here doesn’t mean that ticks aren’t still lurking. In fact, according to the University of Rhode Island, many species of ticks are active even into the winter and can survive the first frost. Here are some tips to keep your pet tick-free this fall:

  • Don’t let ticks cozy up. Eliminate their favorite environments, such as leaf and garden litter, where ticks can sometimes survive even into winter.
  • Check for ticks frequently.
  • Continue using tick control and repellent products, especially if you spend a lot of time outdoors with your pet enjoying activities like hiking, camping, or hunting.
  • #2. Beware rat poison and other rodenticides
    Fall is the time of year when mice, rats, and other rodents start to scurry for warmth.
  • Be careful when it comes to mouse traps and rodenticides like rat and mouse poison. Nobody wants an infestation of mice, but many poisons that are currently on the market can be very harmful to dogs and cats. Direct ingestion can be deadly.
  • Even if you don’t have a rodent problem or choose to deal with mice and rats humanely using live traps, you never know what methods your neighbors are using. The carcasses of rodents that have been killed by rodenticides can also be dangerous, so if you see the telltale tail dangling from your pet’s mouth, make sure he drops it and keep an eye on him, and if you think your pet has eaten any of the rodent, contact your veterinarian immediately.
  • #3. There is a fungus amongus!
    In some regions of the country, fall is just as wet as spring. That means that more mushrooms dot backyards and forest floors. While most mushrooms are perfectly safe, there’s a small percentage that are highly toxic to our furry friends (and to us!).
  • #4. Feed your pet right
    It’s getting colder out there, and cool temperatures mean more energy is needed to stay warm. You’ll probably need to feed your pet a bit more food – food generates body heat, so pets who spend a lot of time exercising outdoors need to eat more than in the summer.
  • #5. Watch out for antifreeze toxicity
    In preparing for the winter months ahead, people tend to use fall to winterize their cars. This often involves changing fluids such as antifreeze, which can be deadly for pets. Consider this: one to two teaspoons of the stuff can kill a 10-pound dog! Less can kill a 10-pound cat.1
  • Part of the problem is ethylene glycol, a substance in antifreeze that has a sickly-sweet smell that entices pets to lap it up. That’s why it’s important to clean up spills immediately and make sure your pets steer clear of the garage while you’re working on your vehicle.
  • #6. Beware chocolate and hearty foods
    The fall and winter parallel our holiday seasons, when we ramp up our intake of hearty, heavy foods and sweets. It’s important to make sure your pets don’t get into any foods that can make them sick; for dogs, this means chocolate, grapes, and raisins are off limits because they are toxic.
  • Just because some foods aren’t technically considered toxic to pets doesn’t mean they’re safe. Rich, high-fat foods can cause stomach problems such as diarrhea andgastroenteritis and even more serious conditions like pancreatitis.
  • #7. Be careful with decorations
    Holidays mean decorations! But be careful about leaving irregularly shaped objects and trinkets around the house. While you might like to get into the seasonal spirit, dogs and cats do too – in the form of sampling, say, decorative gourds or other fall props. Eating strange objects can be dangerous and lead to foreign body obstruction.

Meet Andrea!

WPE EMPLOYEE SPOTLIGHT! Meet our groomer, Andrea!

“Growing up we always had dogs and cats, among other creatures. Around the neighborhood our house was known as “the neighborhood zoo”.

I had always known that I wanted to work with animals in some way, but didn’t always know exactly how. I started my work with animals volunteering at a shelter near Waterloo. I loved being able to give dogs and cats love when they most needed it. From there I worked for our family vet and that made me realize that I definitely want to be working one on one with the pets and making them feel good.

I started looking into a grooming career and found a job at PetSmart where I went through their grooming academy. From there I became the salon manager of the Waterloo PetSmart. After 4 years there, I moved to the Des Moines area with my boyfriend, Joe, for better job opportunities. Shortly after that, I found myself at Wholesome Pet Essentials.

I have been delighted to spend this past year (and the future) at Wholesome Pet Essentials as a groomer. I really enjoy the one-on-one attention that I can give to the dogs and cats being groomed. It is a very relaxing environment for both the groomer and the pet. I love being able to really get to know the regular clients, both the pet and pet parent. In my 5 years of grooming, I can truly say this is the best place for grooming hands down just on environment alone.

As far as pets that we currently have in our little family we have: Wall-ee (a Persian cat), Professor Farnsworth (a Himalayan/Persian cat mix), Tiny Rick (a Chihuahua mix), and Phillipe (a bearded dragon).”

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Meet Carissa!


This week we are featuring Carissa. “I have been around dogs my entire life. Growing up we always had dogs and cats on my parent’s acreage. I have also had some parakeets, fish, turtles, and rabbits growing up. I have always had a passion for animals. I graduated from Iowa Central Community College in 2012 with an interest in pre-vet tech. After ICCC I went to Iowa State for a year taking animal science classes.

Currently my life is controlled by my two favorite fur kids; my 4 year old Rat Terrier mix Zoey and my 3 year old Black Labrador Retriever Copper. Zoey is my love bug – always wanting to cuddle, but she does have a wild side, she loves refereeing her brother when out in the yard playing fetch. She runs behind him barking and cheering him on. She also loves doing the “zoomies” around the house. Copper is my hard worker. My Boyfriend and Copper just recently received his AKC Junior Hunter Title and his NAHAR Started Retriever Title. They will be working for more titles in the future. This fall/winter we are going to be working towards his CGC title.

I volunteered at an Animal shelter while I attended college and loved every minute. I also worked at 3 Earl May Lawn and Garden stores extending over 5 years. Starting at the age of 16, where I worked with the animals there taking care of them and educating new owners. I worked at a doggie daycare for a year, where I fell in love with handling and working with each of the dogs on a day to day basis. I also enjoyed hearing stories from the passionate owners.

When I started at Wholesome Pet Essentials I found a whole new group of passionate pet owners and I absolutely love helping them and their dogs and finding healthy holistic options. I have been working at Wholesome Pet Essentials since they opened in March of 2015. It has been a great year and a half.”

Meet Carol!


Carol joined us at WPE in November of 2015. She came to us with 22 years experience, both personal and professional including: animal care & husbandry, assistant vet tech work, some grooming, and essential oils. She really enjoys learning new natural approaches to animal care.

Carol has had a variety of pets from dogs, cats, birds, reptiles and other small animals; along with longhorn cattle and poultry on the farm. She now has four rescued dogs-Brittany (age 18-Bassett/Collie Mix), Star (age 10-Greyhound), Zoey (age 10-Beagle) and Faith (age 10-Pomeranian). She has a rescued cat named Gracie and some reptiles.

Carol enjoys spending time with her animals, reading, gardening and staying involved with church activities. Carol and her husband (Kenny) have been married for 27 years and have been amazing parents to many fur kids with the hopes of rescuing and enjoying many more in the future!