Creative Marketing Does NOT Make a Healthy/Nutritious Pet Food!

The makers of Beneful have made some minor changes and launched a new marketing campaign:

 

beneful-claim

 

 

 

 

 

 

 

 

 

Raw meat is allowed to be added to the ingredient panel in it’s wet weight.    So by weight it frequently can occupy the first place on the ingredient panel.   However, once included the product dries down in processing and falls way down the list.    Looks like the rest of the ingredients look pretty much like they used to:

beneful-chicken-ingredients

 

 

 

 

 

 

 

 

 

So even though they now include a little bit of meat in the diet you will find  an ingredient list that includes whole corn, chicken by-product meal, whole grain wheat, corn gluten meal, beef tallow, soybean meal, poultry by-product meal and my favorite…..egg and chicken flavor.     So grain and grain by-products still constitute the majority of the dry product composition.

It’s all about marketing to these folks.

 

 

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