You may have heard the news that Blue admitted in court that there was at least one ingredient in their pet food that was not on the label. Blue had been vigorously defending the integrity of their pet food labeling ever since it was challenged by Purina last year. Now they have admitted that in fact there were ingredients found in their food that was not on the label. One can only speculate as to how or why this happened but it may be that a co-packer is responsible for the issue. In the case of a co-packer the brand holder does not have direct control over the ingredient purchasing or quality control process in manufacturing. That is why we at Wholesome Pet Essentials make every attempt to avoid product produced by a co-packer. (Please see blog post dated April 14….) Fromm, Merrick. Holistic Select, Earthborn, Nutrilife (Fromm produced), Whole Earth Farms (a Merrick label), Natural Planet and of course Orijen are all produced by their own production facility. They are responsible for their own ingredient purchasing and quality control. All of these present excellent alternatives to the Blue line! Bring in your blue bag or label and receive 15% off any of our quality alternatives. Offer not valid with other discounts. Expires June 30th.