your pet's satisfaction is guaranteed

Our Nutrition Guidelines

We are dedicated to making sure your pet is a happy and healthy one. 

With our foods, your pet’s satisfaction is our guarantee. If they are unhappy with the food, please bring it back! Please find below some details regarding our nutrional guidelines for our suppliers and partners.

What we expect from our suppliers:

  • Sound nutritional profile
  • Nature’s own wholesome ingredients
  • Holistic based philosophy
  • Meat based diets
  • Limited or no grains and no grain by-products… no corn, wheat or soy

  • No generic animal by-products
  • Excellent recall record
  • Company owned manufacturing …not contracted out
  • Exceptional quality control program
  • U.S. or Canadian based ingredients

  • High quality ranking by private reviewers
  • No artificial colors, flavors, or preservatives
  • Whole body nourishment
  • Environmental stewardship

What makes a good diet?

A good diet balances all of the important nutrients and takes into account a dog’s age, activity level, health, reproductive status and current body condition. A good dog food will be high in meat based protein, contain natural fats and oils and be free of by-products, chemical flavorings, colors and preservatives.

The importance of protein

Dogs are carnivores by preference and omnivores by necessity. It is important to keep in mind that just because dogs can survive on an omnivorous diet does not mean that they will thrive on it. Consider the teeth of a domestic dog. With prominent canines and surfaces adapted for tearing, these are clearly the teeth of a meat eater. In truth, domestic dogs are genetically very similar to wolves. This means that most dogs will thrive on a diet that is closer to that of a carnivore than that of a true omnivore.

Nutrition offered as:

Our Nutrition Partners


Fromm owns and operates two manufacturing facilities in our home state of Wisconsin — located in Mequon and Columbus. Every bag of Fromm dog and cat food originates from one of these facilities. Owning and operating our plants allows us to have full control over the quality and safety of the products we produce. This encompasses everything including, sanitation and pest control, facility maintenance, employee training, sourcing of ingredients, in-house lab analysis, preparation of meat and produce, formulation and blending, processing, packaging, warehousing and distribution.

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Holistic Select

Holistic Select’s pet food recipes combine Unique Digestive Health Support System (with pre & probiotics, natural fiber, digestive enzymes and digestive botanicals) – along with healthy, natural ingredients like fruits & veggies, healthy proteins, whole grains and omega fatty acids.

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Our company started when our founders, who have a long history in professional pet care and education, began to see an escalation in overweight pets and the administration of at-home insulin shots for diabetic cats and dogs.
So Nulo set out to be a different kind of pet food company with no short cuts and using only the finest natural ingredients. Along with some of the brightest minds in the pet food industry, we began creating unique recipes using fresh chicken, lamb and salmon and paired them with yummy things like apples, carrots, lentils, and sweet potato.
We also made a promise to keep Nulo products the freshest recipes you’ll ever find on the store shelf or to arrive at your door. Our blends are made and distributed in smaller batches to ensure they spend less time on the shelf and taste better when they land in the bowl.
Good pet nutrition should be simple and Nulo is proud to live up to our promise of keeping pets active and healthy for years to come.

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Orijen’s award-winning biologically appropriate nutritional philosophy represents a new class of foods, designed to nourish dogs and cats according to their evolutionary adaptation to fresh meat and protein-rich diets.

Orijen focuses on local ingredients that are sustainably raised, passed ‘fit for human consumption’, and then delivered to fresh each day to their kitchens, so they’re bursting with flavor and goodness to nourish dogs and cats completely. Made in Kentucky.

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We make Biologically Appropriate™ pet foods from Fresh Regional Ingredients.

Our Biologically Appropriate™ philosophy represents a new class of pet foods, designed to nourish dogs and cats in keeping with their evolutionary adaptation to meat and protein rich diets.

Made from Canada’s best and freshest ingredients exclusively in our award-winning kitchens here in Alberta, Canada – ACANA is guaranteed to keep your dog or cat happy, healthy and strong.

We invite you to take a few minutes to discover our unmatched ingredients and learn about the benefits a Biologically Appropriate™ food can provide for your pet – your dog or cat will be glad you did!

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Fussie Cat

Our Market Fresh recipes are created with the freshest and finest ingredients. Like Salmon, which provides a complete, high-quality protein that’s an excellent source of Vitamin B12 and both Omega-3 and Omega-6 Fatty Acids. Not only is it the first ingredient in Market Fresh recipe, it’s also one of the most palatable foods available for felines.

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Pure Vita

PureVita’s™ select pet formulas are carefully prepared using specifically selected natural, holistic ingredients (with added vitamins and minerals) to support your pet’s overall health and emotional well being. PureVita™ utilizes highly palatable, single protein sources and a variety of wholesome fruits and vegetables, each chosen for it’s unique nutritional values. PureVita™ also features cranberries, apricots and pomegranate which are popularly known for their rich antioxidant benefits. PureVita™ is “pure life” and will support your loving pet’s health and well being.

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b.f.f. is produced in a facility that also produces food for people. The factory operates at international human food processing standards, including that of the super-strict British Retail Consortium (BRC), and the pet food processing must pass BRC scrutiny.
The Ingredients - The main ingredient is a red meat or dark meat from tuna, primarily skipjack or bonito, two smaller and highly sustainable species. The cuts contain lean muscle meat and have a taste and aroma that drives kitties wild! Amongst the various flavors, we include value added toppers such as boneless skinless chicken breast, duck, lamb, salmon, shrimp and pumpkin.

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We pride ourselves on being a family-owned-and-operated pet food manufacturer, bringing you high quality pet foods that you can trust feeding to your furry family members. We offer a wide range of Premium Pet Foods and formulas including Holistic, Grain Free, Organic, created with the finest ingredients. We also use the Good 4 Life formula in a large amount of our pet foods, which is formulated to bring your pet Super Premium Nutrition. We bring you Super Premium Pet Foods, consistent products, a manufacturing facility you can trust and unparalleled customer service.

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Earthborn Holistic

Earthborn Holistic® offers a wholesome approach to nutrition with high-quality ingredients that nourish the whole pet. Every holistic pet food formula is designed to offer balanced nutrients that support your pet’s overall health and physical well-being.
Each carefully selected ingredient has a purpose. We choose nature‘s finest digestible proteins, fruits and vegetables and an exact blend of vitamins, minerals and omega-6 and omega-3 fatty acids. Every formula, including grain-free formulas offer delicious options for your pet’s unique nutritional needs.

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Sojos raw dog food mixes are made from scratch with whole food. It’s homemade, raw dog food, made easy. We offer a variety of grain-free options in our full line of all-natural pet food. Unlike kibble, Sojos raw pet food contains no fillers, no preservatives, and no artificial colors or flavors. Just simple, real ingredients like you’d find in your own kitchen.

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Stella & Chewy's

Stella & Chewy’s commitment to quality starts with the ingredients. Every Stella & Chewy’s product is made with raw, naturally raised meat, poultry or fish, sourced from USDA-inspected facilities, without added hormones or antibiotics. Chewy’s Chicken Dinner, for example, contains raw, farm-raised chicken as well as organic cranberries, carrots, apples, spinach, broccoli, beets, squash and pumpkin seed. Just like all of their products, it’s made without grain, fillers, artificial preservatives or colorings. And every single ingredient used is sourced from reputable suppliers.

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Lotus natural food for pets operates under the assumption that caring pet owners treat their pets like they’d want to be treated. That’s why they’re committed to continuing to provide them with a high-quality, healthy alternative to mechanically extruded pet food, that makes their best friend happy every day. No compromises.

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Dave's Pet Food

Dave’s Pet Food combines good quality and low cost for pet owners looking for healthy food options for their cats and dogs—at an affordable price. Our formulas were developed by a world-famous nutritionist to be wholesome and delicious. They come in a wide range of flavors your pets will love. We also have special food products for pets with varied health conditions.

Dave's Pet Food